[FIND] Vice - Jim Rockford

"This is Jim Rockford. At the tone leave your name and message; I'll get back to you." - Answering machine message at the Rockford Agency.

It's sometimes hard to craft a story about someone you idolize. Jim Rockford, for lots of people my age and older, is the iconic modern private investigator. There were others before and of course there's magnum and that passel of PIs that came later, but Rockford is, for many, simply the best.

He lived in a trailer (that seconded as an office), drove a gold Pontiac Firebird, and owned a handgun that, according to him, "I just point it. I don't shoot." Rockford entertained flight attendants on layover, continuously bothered his cop buddies, and spent quality time with his old man, Rocky (see photo at right). 

 

He was, as was the era, a bit of a sartorial mess. But he had a life that most men envied. 

An ex-con: "I was pardoned." 

An optimist: "Yeah but look at it this way, an inch or two to the left and he'd have missed me completely." 

A fair fighter: "Ow. If I could do that without a roll of quarters in my hand, I'd be a terror." 

A coiner of classic phrases: "Freeze turkey!"

The Rockford Files was a virtual one-liner factory and James Gardner could deliver those lines like no other. So, it is with respect, admiration, and honor that we at [FIND] Investigations bring you this months [FIND] Vice:

The Cocktail - actually a guest post from our friends over at Q103 in Albany, NY, with the perfect tag line: Go Rock (ford) Yourself. Thank you Brian Bushner, Digital Program Director at Townsquare Media for a fantastic guest appearance here at [FIND] Vice. Here's what Brian has to say:

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What Beer Would Jim Rockford Drink?

I’m a huge fan of Classic TV shows –  call it part of my nerd charm. I watch The Rockford Files nearly every night and I’m pretty annoyed that NBC is so out of ideas that they are going to remake this classic. So I ask the big question: what would Jim Rockford drink?

When Jim wasn’t being shot at while working on a case that he'd likely never get paid for, he enjoyed sitting in his trailer eating Oreos, or going out to a good steak dinner, or a spicy taco from his favorite restaurant, Casa Taco. Jim always had a beer too with that stuff. Usually it was in a can at home or what I’m pretty sure was a lager at a restaurant or bar.

Beer was pretty boring in the mid to late 1970s. Beers popular at that time included Miller High Life, Pabst Blue Ribbon, Schlitz, and a very limited supply of imported beers for variety.  Things started getting better when the ban on homebrewing was lifted in October 1978. The entire microbrewery movement is a fairly recent thing too.

Basically, Rockford was a beer lover with limited options. But if he could sip a cold one today,  here are a few I'd like to pair with his favorite three foods:

Oreos – best known for dunking in milk, dunk in beer at your own risk. I’d say a chocolate and vanilla stout. Breckenridge Brewery makes an awesome vanilla stout, and the Creme Brulee Stout from Southern Tier Brewing Company goes perfectly with Oreos. Very vanilla scent, along with some chocolate and both scents translate to flavor. 

Steak dinner? I’d go with the Brown Ale from Brooklyn Brewery, a great beer which isn’t too heavy. It goes well with a hearty meal, and the flavor pairing with steak is phenomenal. This beer smells like maple and brown sugar. The sweet chestnut flavors mixed with beef (especially grilled) plays a symphony of delight in your mouth. This beer has a low alcohol content so it’s okay to have a second one because once you taste the flavor combinations you’ll want to keep the flavor flowing.

Jim also liked a “spicy taco” from a fictional local joint. Usually I suggest anything with lots of hops, like an IPA, with a spicy food because the hops help cool the burn and the bitter + spicy flavor contrast is one of my favorites. 

Let’s pair Redhook ESB with the spicy taco. The sweet/butter flavors with the spice kicks the flavor up a notch. There are enough hops in this beer to take it a step further and have it with a spicy fish taco. If you take a sip of this as a chaser, the fish flavor returns for a second quick round. It’s a neat flavor trick!

Not sure if Jim would actually drink all that but it was fun to speculate, no?

Thanks again to our friends over at Albany's very own Q103, Go Rock Yourself.

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The Cigar - Actually a cigar
By: Joe Zike, Cigar Expert, formerly of UpTown's Smoke Shop. 

Padron 1926 Anniversary Series

Length: 5-1/2" 

Ring Gauge: 52

Filler: Nicaraguan

Binder: Nicaraguan

Wrapper: Nicaraguan Maduro

Rockford knows how to relax, and he's going to need to after getting caught up in his friends' activities, a bathroom brawl or two, and a car chase in his Pontiac Firebird. He'll take time out to go fishing, and he's gonna bring a cigar along. It'd be the Padron 1926 Anniversary Series #2 maduro. Its dark wrapper gives the cigar a creamy undertone. As the cigar smokes, peppery spice and hickory notes alternate and are kept in check by the creamy undertone. Whether he catches any fish or not doesn't matter. 

On a personal note: We said a temporary goodbye to out friend Joe last Wednesday night. He's off to Germany for a summer internship at journalism school. We're proud of Joe and we wish him well. Give us a call when you get back this direction, we'll share a cigar and a glass of wine at Rumours.

[FIND] Vice - Taylor Jackson

Taylor Jackson, Lt. Metro Nashville Police Department, Homicide.

What can we say about Taylor Jackson? She’s tall, blond, gorgeous, smart, well-bred, but rebellious. She’s tough, strong, pretty, leggy, manly, yet feminine. She kills it in a dress and will kick your ass for noticing. Lieutenant Taylor Jackson, the leading lady in a series of detective novels written by Nashville author J.T. Ellison, is unique.

I met Taylor at Patterson House, local gin-joint, dark, tin-ceiling, and bookshelves for walls. We sat at the end of the bar, either side of the corner, facing each other. I ordered my usual, and asked her what’s her poison. She said, “I like beer, maybe a wine. Don’t drink much heavy liquor.”

Thank god James, the friendly barkeep and mix-master picked up on that vestigial Belle Meade drawl. “Young lady,” he said, “trust me on this, you need a cocktail.” He tore a handful of mint, slammed it in a sterling tumbler and twisted the classic julep into a new and delightful taste of old-Nashville.

The Cocktail

by James Hensley, Patterson House

Taylor’s Old-School

2 oz Jack Daniels Tennessee Whiskey (the Nashville connection)

1/4 oz Rothman & Winter Apricot Liqueur 

1/4 oz Demarara Syrup

13 Drops of Peychaud's Bitters

3 Sprigs of Mint

Place the mint in the bottom of a metal julep cup and bruise it. Then, using your muddler, pull the mint up the inside wall of the cup to coat the inside with mint oil. Press the mint back down in the tin and then add the whiskey and stop. Give the spirit a moment to extract still more mint essence from the mint. After ten seconds or so add the rest of the ingredients and fill the cup about 3/4 of the way full with crushed ice. Swizzle the drink until a frosty coat of ice is built on the exterior of the cup. Cap the drink with a heaping dome of crushed ice and garnish with a bouquet of mint and a straw. 

- - -

After enjoying a few too many, we slip out the back door, down the wooden steps to the secret patio behind The Patterson House. We pick a table—there’s nobody else—and settle into seats for a pause. Taylor reaches into her purse and pulls out a cigar. “Guilty pleasure,” she says, clips the end, lights it, and delivers it across the table. Thoughtful lady, that Taylor…

The Cigar

by Joe Zike, UpTowns

CAO – Sopranos Edition

Wrapper: Brazil

Binder: Honduras

Filler: Nicaragua, Dominican Republic, Columbia

A local woman, she knows Nashville's players and fakers. She'd support the homegrown CAO cigar company, and her smoke of choice from the 14 blends they make would be the "Sopranos" edition. This blend has rich cocoa and coffee notes. Her size, fittingly, would be the "Boss" which is 7 inches long with a 56 ring gauge. It's the right cigar for her to blow smoke rings around the shrewdest criminal mind. -JZ

Sleuthing Social Sites, Part 2 - Marketing

The Myth of the Luddite PI

We decided early in this firm's development to embrace the mythology of the Private Eye--Ferrari, fedora, and all. In that spirit, we craft a monthly post called [FIND] Vice. It's a celebration of our favorite fictional PIs, complete with a cocktail and cigar pairing, chosen with care by our favorite real-life mixologists and stogie men.

One aspect of the PI myth that we do not embrace, however, is that of the technophobe gumshoe.

To our minds, the [FIND] Vice feature merges past and present, to our benefit. By using a modern platform to pay homage to the vintage PI (and all the romance therein), we massage the myth, while living fully in the present. Basically, it's a way to connect, a sophisticated interaction with current and prospective customers, and it costs us nothing but a little time and creativity.

We're looking for a level of professionalism in our online presence-- a blend of casual, transparent and intelligent e-communications that both engage our audience and project (we hope) a certain familiarity with the wired world. A necessary attribute for the modern investigator, in our view.

Content Matters
Admittedly, mastering the art of social media marketing is more difficult than it sounds. It's not enough to just join the usual-suspect social-media granfalloons--e.g. Twitter, Facebook, and LinkedIn. It's about knowing how to use those sites to start a conversation, and keeping that conversation going using a combination of social media platforms, blogs, newsletters, QR codes, and (of course) a well-designed website that aggregates your company's online information portals.

Take a quick glance at the Twitter universe, and you'll see what we mean: millions of e-voices, few of them saying anything worthwhile or interesting. They're not conversing; they're advertising. "Visit my site!" "Buy my book!" It's hard to find any real content amidst the chaos of voices.

We struggle daily with the question of content, wondering if the information we're sending into the world is worthy of the ones and zeroes we're using up in its production. Transparency means looking inward as well as outward--it's easy to point to problems with someone else's website, blog, or marketing approach. But the very act of pushing ideas into the electronic ether changes the ideas themselves--because we get unexpected responses, the kind that demand that we re-think how we do things.

Are our blog posts too long? Maybe. We delve deep into subjects, reference economists, thinkers, literature. We believe our clients are smart, and they deserve as thorough a treatment of the subjects we cover as we ourselves seek in newspapers, magazines, and online journals.

Are we using Twitter, Facebook, and our monthly newsletter to best effect? It's a question we ask ourselves every day. Using posts and newsletter bursts, we've been successful in driving traffic to our blog so far. We sometimes tweet field updates when we're pulling surveillance. All these strategies seem to keep our clients interested and engaged, and our names bobbing at or near the surface of their attention.

But we have plenty to learn.

One thing we do know: it's useless to try to draw a straight line between social media and money. None of this makes a penny, at least not in a directly measurable way. We've excised "monetize" from our vocabulary, at least when it comes to our online presence. We charge for our work; the engagement is free.

Tell Your Story
It's a long-term way of thinking, and sometimes the waiting is frustrating. But it's become clear to us that building a sophisticated media presence using journalistic outlets, social media platforms, blogs, and a well-designed website does eventually drive engagement and interaction. All of these media are ways for us to tell customers our story, to let them know who we are and what we value.

In today's marketplace, it's not enough to be merely competent. Your clients aren't just purchasing information as a commodity; they're investing in you.

Tell them your story. Be calculating, but authentic. And most of all, be patient.

[FIND] Vice - Travis McGee

Our P.I. hero this month isn't even a real P.I. But go ahead; try and turn him away. Standing 6'4" with a 205 lb frame, 33" waist, and size 46L sport coat, he sees no need to suffer fools or take "no" for an answer.

Travis McGee, "salvage consultant," is one of the best-loved characters in the detective genre. Sure, he's not actually a licensed shamus, but no matter. He is The Man.

McGee's creator John D. MacDonald crafted color-coded time capsules of a bygone era--a swampy, 1960s Florida landscape that's been drained and paved by the kind of venal lowlifes McGee loves to punish. McGee's paternal, almost condescending eye for the fairer sex reflects a "Mad Men" ethos that borders on predatory but reflects the Man's Man attitudes of the day. Although McGee, in his words, "cut a wide swath through a wall of female flesh," don't judge him by our more "enlightened" present. MacDonald was writing about his own era and, thus, carries the authenticity of Spillane's 1950s, with its attendant paranoia, racism, and homophobia, swept neatly under a carpet of illusory innocence.

Detective novelist George Pelecanos calls Travis McGee "the embodiment of early 60s male wish-fulfillment." And when you think about it, what man wouldn't want his build, and his life: no real job, no cubicle, no nine-to-five. He's capable with his fists but no bully. He's tall and handsome, but a thinking man's action hero, despite his physicality. McGee's best pal Meyer, summed it up: "Add all those ingredients together and stir well, and you can come up with a lasting case of psychological impotence."

"The only suitable attitude towards oneself and the world is the awareness of pathetic, slapstick comedy."  -Travis McGee, from Free Fall in Crimson


The Cocktail
courtesy of our own Patterson House mixologist, James Hensley, who writes The Spirit Monkey blog.


The Busted Flush, a manly swizzle

2 oz.     Flor de Cana 7-year rum
1/2 oz.  Luxardo Maraschino Liqueur
1/2 oz.  Orange Reduction
1/4 oz.  Demerara Syrup
3           large lime cut into 1/8ths

Muddle the lime eighth in the bottom of a Collins glass. Fill glass 3/4 full with crushed ice, then add all the liquid ingredients. Swizzle until a fine layer of frost forms on the exterior of the glass, making sure to keep the lime rinds at the bottom of the glass. Fill rest of glass to heaping with more crushed ice, and garnish with a standing lime wheel on the rim of the glass. Stir well...and forget the consequences.


The Cigar

Joe Zike, UPtowns cigar expert and wordsmith extraordinaire, pairs McGee with a Montecristo No. 2.

Joe: "The protagonist of arguably the best detective series ever written will smoke one of the best Cuban cigars in production, the Montecristo No. 2. This cigar offers the tan, ruminating Floridian the perfect opportunity to extemporize his philosophies. Just over six inches long with a 52 ring gauge, the cigar offers an hour-long indulgence in cocoa and leather flavors. While it could serve as a welcome hiatus, for McGee it has more of a fourth wall effect, as he places the absurdities and violent images of his work in and out of context, resulting in a pithy perspective."

March Ledger is in production

March is fast approaching. As that extensive, snow-perbole winter slips into the rear view mirror, dust off the straw and put the Borsalino back in its box.

The March issue of The Monthly Ledger is in production as I type. This month we explore the Miami haunts of Travis McGee in our monthly column, [FIND] Vice. Get ready for a fine cigar and another tasty cocktail from our operatives at UpTowns and The Patterson House.

Brace for the oncoming spate of sunny days and check your email in-box the first part of next week for more news from [FIND] Investigations.

THH