Monday, February 21, 2011

Quick Response Codes and how you can use them...

Here at [FIND] Investigations, we try to keep up with new technology. That’s why we are so proud to bring you this ten-year-old technology from Japan. QR Codes, or 2D bar codes, are turning up in magazines, on billboards, emblazoned across T-shirts, and embedded in airline tickets. I found one in a Tag Hauer advertisement on the back of Fast Company magazine this weekend. Simply put, a QR Code is a version of a bar code that allows you to put complex information into a graphical format.

Want to hand over your contact card with a quick scan? Generate a QR Contact code.

Want to deliver readers to your website? You could, as we all do, put your web address on your business card and hope they remember to key in the url when they get back to the office. Or, you could place a QR code on your business card and have them scan it with their smart phone. Hey presto, they’re taken directly to your homepage or blog.

You can build a code that, when scanned by an iPhone or Droid, delivers a prospective client to your Facebook page, twitter feed, RSS feed, etc. etc. You can even have the code offer them the chance to “Like” or follow your brand. I just created one code that, once scanned into the iPhone, automatically likes our company’s Facebook page.

Here are a few simple ideas for ways to employ QR Codes in your marketing plan:

Ø      Business Cards – Put a QR Code on your card that contains your contact information. When someone scans your card into their smart phone, a new contact is automatically added to their phone.
Ø      Marketing Materials – Place a QR Code somewhere on your brochure or one pager. Have that code instantly deliver the reader to a specific section of your website or blog that relates to the service.
Ø      Giveaway Items – Say you’re at a trade show. You have a booth set up. Why not have a QR Code on those key chains, pens, and T-shirts?
Ø      Scavenger Hunts – [FIND] Investigations is working on setting up a scavenger hunt in conjunction with our client appreciation dinner this next fall. We’re considering using QR Codes for clues.

I guess the point of this is quite simple: make it easy for people to connect with you and your business. Make your brand--that idea or image you’re trying to build--easy to find. Create opportunities for people to hear your story, that narrative that you’ve created.

Here are a few sources for QR Code generators.

If you have an iPhone or a Droid, download a QR reader. Search the App store for QR Code Readers or 2D Code readers. Scan the code at the top of this post, share it on Facebook. Put these little codes to work for you today.

1 comment:

  1. random idea... having a QR code in the right corner of the TV commercial, so at anytime during the commercial you could walk up and scan it if it was a product or movie you were interested in... thoughts?